Your listening to your favorite Pandora station and after 3 or so songs come on, that annoying ad comes on talking to you. Sometimes it about a new TV show or another Pandora station, but other times, it seems that the ad know exactly where you are in space and what is around you to advertise about. I know that my Pandora likes to give me ads about places and school in CT, because that is where my phone is from and my account was started. Pandora can us your ZIP code to pin point where you are and send out ads relevant. Pandora also takes into account you age, sex, and musical taste to decide what ads will be most fitted for you.
Tim Westergren states "A dollar spent on Pandora is better than a dollar spent on terrestial radio." And this is because Pandora's way or finding out who you are and what the ads most relevant to you are going to be are much better than normal radio stations where you don't even know if the listener is even there once that ad come on. This bring me to another point. On Pandora there is no way to get away from that ad. Once it starts you HAVE to listen to it, because if you try to change the station, another ad will just come on or the same one will finish. Therefore, this making sure that the user has no way of getting around the ad.
Pandora has grown unbelievable in the past few years, going from 45 mil to 125 mil listeners' in just 2 years. Making Pandora yet a better place to put your ads towards. Pandora has a unique way of working with its ads and finding the best way to get them out the the right people.
For more about this go to http://www.nytimes.com/2012/04/16/business/media/pandora-courts-local-advertisers-by-reaching-a-narrow-audience.html?pagewanted=all&_r=0
Next time you listen to Pandora, think about the ads, are they relevant to you?
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