Do you think this is a good form of advertising? Should they pull you in with a short story or give more details about the truck?
This kind of advertising can definitely work for some things but not everything. I think in this example it did a good job. They knew who their target market was and really sent the ad out to them specifically. In both ads you have here it really makes you listen and the music draws you in and you feel something towards the ad. I think if you can make an audience feel something towards your ad, then you really have something.
The only thing that i wasn't to excited about was how long it was. I know it was for the super bowl and that is an exception, but i think an ad over 30 secs in general it too long for someone to pay attention to.
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